![]() We even wrote the first book about it and how to use it to best effect. My team at The Message Business were probably some of the first people to use it as a pitching tool for ourselves and then for our clients. How has this happened? What can we do about it? For many it’s become a zooming, spinning, sick-making cliché something that works against the presenter before they’ve even started speaking. Most people in advertising, marketing and media circles in Europe, US, Asia, and all around the world have heard of Prezi, and many have already formed an opinion about it. Just using Prezi, even in its earliest, most limited form, could help you stand out from the PowerPoint crowd. Why would I say this? Well I guess because the honeymoon is over. And from the guy who wrote the first ‘how to manual’ now in it’s 7th edition and dowloaded 50,000 times. That’s a bit harsh isn’t it? Particularly from someone who’s been supporting Prezi and advocating its use for years. In this article, Jim Harvey looks at Prezi as an innovation, and tries to see a bright future for this once shining, now slightly faded star. ![]()
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